No room for substantial content

Social media has been a great tool for companies. A tool or channel to facilitate our talk and hearing to customers. But what to do when you strongly feel that no arguments in the world can change predominant, negative view or threats. And when substancial content is seen as too complex or as excuses and […]

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Right on track

We need one more change in our leadership wording. We have all used and listened to ”Right on track” too many times. Perhaps the wording is meant to show action from a sender wanting to show proactivity. However, action must include some sort of change and do you see the change in ”right on track”? […]

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